Sam Luzania

Sam Luzania’s path to co-founding LS5 mirrors the tenacity of his partner, Clarence Greff, yet it’s a tale all his own—marked by resilience and a relentless pursuit of justice. While Clarence swapped Hanalei’s waves for San Diego’s Jiu-Jitsu mats, mastering discipline and diving into legal intake with a hunger for growth, Sam’s early life unfolded within the confines of the La Luz del Mundo cult. Devoted to its leader, Naasón Joaquín García, Sam’s world was one of rigid faith—until it wasn’t. As Clarence logged 10- to 16-hour days, sharpening his edge in lead generation, Sam quietly forged his own, teaching himself marketing and dreaming of a way to uplift others.

Their stories converged at a law firm, where Clarence’s drive met Sam’s passion. A friendly rivalry—who could outshine the other—evolved into a powerhouse collaboration. Clarence brought battle-tested grit; Sam offered a vision shaped by adversity and a knack for connecting with people. Then, in 2019, García’s arrest for sex trafficking shattered Sam’s past, excommunicating him from the church and estranging him from family. Where Clarence saw opportunity in chaos, Sam found purpose in pain, vowing to support survivors. Together, they channeled their strengths into LS5—a company born from ambition and heart.

When Clarence’s sister, Rachael, joined, her warmth cemented LS5’s foundation. Today, Sam and Clarence lead a mission that transcends business. Sam’s resolve to turn his past into a force for good—“Because of you, I helped thousands find justice”—pairs with Clarence’s relentless innovation, driving LS5 to empower law firms and change lives. From unlikely beginnings, their partnership proves that grit and redemption can build a legacy of hope.