Rachael Rose Grace Dean

Rachael Rose Grace Dean’s journey is a testament to the power of precision, loyalty, and a people-first ethos. Before she became a vital architect of LS5’s success, Rachael was a force in the world of surf, lending her entrepreneurial spirit to iconic brands like Roxy and Quiksilver. This chapter of brand-building culminated in her co-founding SALT, a sunglasses company she helped launch from the ground up. Over 12 pivotal years, Rachael mastered the art of brand development and business growth, demonstrating the strategic vision and meticulous execution that would become her signature.

Then, a new calling emerged—one deeply personal and driven by purpose. Invited by her brother, Clarence Greff, and his partner, Sam Luzania, Rachael joined the fold to help launch LS5, bringing her passion and unparalleled precision to the legal services industry. For Rachael, this wasn’t just a career change; it was a chance to build a legacy on a foundation of trust.

As Director of Law Firm Relations, Rachael is the unwavering heart of the LS5 experience. Her approach doesn’t just manage partners; it elevates the entire relationship. She is widely known for running the tightest ship in the industry—a testament to her flawless systems, unmatched attention to detail, and expectations always rooted in delivering the absolute best. This isn’t just about business; it’s about providing the utmost care, respect, and dignity to the law firms LS5 serves, ensuring every partnership is built on solid ground.

Like her partners—Clarence, who turned Jiu-Jitsu tenacity into operational grit, and Sam, who channeled resilience into survivor advocacy—Rachael’s work is driven by an unshakeable moral compass. Her reputation is deservedly one of the most respected in the space, built on decades of hard work and unwavering loyalty. In every sense, Rachael is a cornerstone of the LS5 brand and a formidable force in the industry, proving that dedication, once refined, becomes an unstoppable engine for change.